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About the book: "_Liking, sharing, friending, going viral: what would it mean to recognize these current modes of media interaction as promiscuous?  In a contemporary network culture characterized by a proliferation of  new forms of intimate mediated sociality, this book argues that   promiscuity is a new standard of user engagement. Intimate relations among media users and between users and their media are increasingly structured by an entrepreneurial logic and put to work for the economic interests of media corporations. But these multiple intimacies can  also  be understood as technologies of promiscuous desire serving both  to  liberalize mediated social connection and to contain it within  normative  frames of value. Payne brings crucial questions of gender,  sexuality,  intimacy, and attention back into conversation with recent  thinking on  network culture_"
[@payne:2015:promiscuity]
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